The Marketing Tasks You’re Avoiding (And Why They Matter)
You didn’t start your business to spend hours scheduling Instagram posts or writing email subject lines. You started it because you make beautiful, useful, handmade magic and you wanted to share it with the world.
But here’s the thing: if you’re avoiding the marketing stuff, your work isn’t being seen. And that means fewer customers, fewer sales, and more frustration.
Let’s talk about the little marketing tasks makers avoid like the plague and why finally tackling them can unlock big results.
You’re Not Lazy—You’re Overwhelmed (And You’re Not Alone)
First, let’s clear something up: avoiding marketing doesn’t mean you’re bad at business. It means you’re human. And probably wearing 47 different hats at once.
Here are a few totally normal reasons why makers avoid marketing:
“I never know what to say.”
“It feels like bragging.”
“I’m not good at tech.”
“I just don’t have the time.”
Sound familiar? You’re not alone and you’re definitely not failing! You’re doing your best with what you’ve got. But if marketing is the bridge between your craft and your customers, then avoiding it is like building a shop in the middle of the woods and forgetting to hang up a sign.
The Tiny Tasks That Move the Needle
Good news: marketing doesn’t have to be a full-time job. It’s not about doing everything. It’s about doing the right things—consistently.
Here are a few simple marketing tasks that make a real difference:
Update Your Instagram Bio
You have seconds to catch someone’s attention. A clear, engaging bio can help them instantly understand what you offer
Take Fresh Product Photos
Your work is gorgeous. But if your photos are blurry, dark, or outdated, people are scrolling right past. Quality photos are the difference between “meh” and must have.
Add Your Name + Info to Your Packaging
Every product is a chance to create a long-term customer. Make sure they remember where it came from. A sticker, a tag, a simple card.
Not Sure Where to Start? I’ve Got You.
Marketing is my jam. And I built Marketing for Makers specifically for creatives like you because you should be spending more time making, not spinning your wheels trying to figure out Canva or product photography. Wether you’re an established maker or someone new to the game, I’m here to help you to get that next chapter underway for your brand.
