Blog and other ramblings

This is where I dish out my favorite marketing tips, share pieces of my secret sauce for success, and sprinkle in a little humor about the wild world of advertising. Grab a cup of coffee (or beer), and let’s dig in!

Kelsey Ray 2/25/26 Kelsey Ray 2/25/26

How to Make Sure Your Website Shows Up in Local Search Results

Learn simple ways to help your local business website show up in Google search results with clear structure and basic SEO setup.

Kelsey Ray 6/23/25 Kelsey Ray 6/23/25

The Marketing Tasks You’re Avoiding (And Why They Matter)

Kelsey Ray 6/10/25 Kelsey Ray 6/10/25

What Happened When I Consolidated 6 Ad Groups into One

Kelsey Ray 5/29/25 Kelsey Ray 5/29/25

What That Google Ads Notification Really Means (And How to Fix It Fast)

Get expert help understanding and resolving your Google Ads notifications in just 30 minutes. Quick, live consults to fix issues and improve results.

Kelsey Ray 5/8/25 Kelsey Ray 5/8/25

Swipe Inspo Like a Pro: How I Use Meta’s Ad Library to Build Better Social Ads

Kelsey Ray 3/27/25 Kelsey Ray 3/27/25

The First 5 Things I Check When Taking Over a Paid Search Account