Blog and other ramblings
This is where I dish out my favorite marketing tips, share pieces of my secret sauce for success, and sprinkle in a little humor about the wild world of advertising. Grab a cup of coffee (or beer), and let’s dig in!
How Etsy Ads Actually Work (And Why Spending More Isn't Always the Answer)
Setting a $25 daily Etsy Ads budget doesn't mean Etsy will spend $25 every day. From understanding search volume and reviewing the keywords triggering your ads to managing costs and protecting profit margins, here's what Etsy sellers should know about making their advertising dollars work harder.
What Working With a Marketing Consultant Actually Looks Like
Wondering what it’s actually like to work with a marketing consultant? This guide walks through the first few months of a consulting engagement, from discovery and setup to optimization, reporting, and ongoing strategy.
Small Business SEO Case Study: Growing Google Rankings from the Ground Up
This small business SEO case study shows how two local business websites went from having little search presence to improving their Google rankings in just a few months. See how ongoing SEO work is building organic visibility, driving more website traffic and creating new opportunities for qualified leads.
Your Friends Keep Telling You to Sell It. Maybe They’re Right.
Love creating but not managing the business side? Get help with Etsy, branding, marketing, shipping and fulfillment while you focus on making.
Thinking About Leaving Etsy? Read This First.
Thinking about leaving Etsy because of fees? Before you move everything to your own website, learn why traffic matters more than platform and how successful makers use both Etsy and their website to grow sales.
How to Make Sure Your Website Shows Up in Local Search Results
Learn simple ways to help your local business website show up in Google search results with clear structure and basic SEO setup.