Blog and other ramblings
This is where I dish out my favorite marketing tips, share pieces of my secret sauce for success, and sprinkle in a little humor about the wild world of advertising. Grab a cup of coffee (or beer), and let’s dig in!
Should You Be Bidding on Your Brand?
Bidding on your brand isn’t a one-size-fits-all strategy, but for most businesses, it’s a no-brainer. The benefits of protecting your traffic, owning the SERP, and driving conversions often outweigh the costs.
