Paid + Organic Social Media
Social media with an actual point.
I bring the strategy, creative thinking and paid media experience to help your business earn attention and turn that attention into something useful.
One experienced partner.
From the organic content people choose to watch to the paid campaigns that put it in front of the right audience.
Creative instincts.
Performance brain.
I’ve spent 10+ years in paid media, where every click, dollar and conversion gets examined. I also know that social media can’t be built on spreadsheets alone. The strongest work combines a sharp strategy with content that feels human enough to stop the scroll.
Paid Social
Reach the right people, on purpose.
I can plan and manage campaigns Meta, LinkedIn, TikTok, Reddit, Pinterest, you name it.
Whether you need new customers, qualified leads, or a smarter retargeting strategy, I connect the dots between audience, message, and creative.
Campaign strategy and set-up
Audience targeting & segmentation
Creative direction & ad copy
Clear, useful reporting
Organic Social
Content people actually want to watch
I turn your business goals, expertise, and everyday work into content ideas that actually sound like your brand.
That can include monthly planning, campaign concepts, video scripts, strong hooks, and overall creative direction for the footage you might already have.
Content pillars & channel strategy
Monthly social content plans
Short-form video concepts
Campaign strategy & planning
Not just “post and hope.”
Every post does not need to sell something. But every piece of content should have a job: build recognition, start a conversation, explain the value, earn trust or move someone closer to action.
Find the real story
What makes the business useful, different, and worth caring about?
Build the message
Turn that story into a hook and format suited to the audience.
Choose the reach
Let organic do its work or add paid support when the goal calls for it.
Learn and improve
Use real response and campaign data to make the next round stronger.
The Tactical & Practical Blog
(a place for my ramblings, tips, and tricks)
Explore tips, strategies, and ideas to help your business grow through paid and organic social media.
See my work…
Two examples from my growing video portfolio. Each piece starts with a clear audience, a strong first few seconds and a reason to keep watching.
A few things you may be wondering.
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Not necessarily. Organic content builds familiarity and gives people a reason to follow and trust you. Paid social expands your reach and can drive a specific action. I’ll recommend the mix that makes sense for your actual goal and budget.
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Absolutely. A strong content plan often starts with the raw material already sitting in your camera roll. I can identify the best stories, write hooks and scripts, and help shape that footage into useful content.
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Yes. Support can range from a focused strategy or campaign plan to ongoing content planning and paid campaign management. We’ll scope the work around what your team can realistically execute.
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Yes. You’ll get the numbers that matter, what they mean and what we should do next without a 40-slide report designed to make marketing look more complicated than it is.
I might be a good fit for your team if…
→ You know you should be showing up, but need help with getting started with a plan.
→ Your organic and paid efforts feel completely disconnected.
→ You have plenty of footage, expertise or ideas but no time to shape them.
→ You want strategy and execution without adding a full-time hire.
You don’t have to know whether you need paid, organic or both before reaching out. Tell me what feels stuck, and we’ll start there.
Book a free consultation
Ready to tackle your marketing challenges with a fresh perspective?
Book a free consultation today.