Blog and other ramblings
This is where I dish out my favorite marketing tips, share pieces of my secret sauce for success, and sprinkle in a little humor about the wild world of advertising. Grab a cup of coffee (or beer), and let’s dig in!
What Happened When I Consolidated 6 Ad Groups into One
Sometimes a simpler Google Ads structure performs better. See how consolidating six ad groups into one helped increase conversions by 18% and reduce cost per conversion by 22% all without increasing ad spend.