Blog and other ramblings

This is where I dish out my favorite marketing tips, share pieces of my secret sauce for success, and sprinkle in a little humor about the wild world of advertising. Grab a cup of coffee (or beer), and let’s dig in!

Kelsey Ray 5/29/25 Kelsey Ray 5/29/25

What That Google Ads Notification Really Means (And How to Fix It Fast)

Get expert help understanding and resolving your Google Ads notifications in just 30 minutes. Quick, live consults to fix issues and improve results.

Kelsey Ray 5/8/25 Kelsey Ray 5/8/25

Swipe Inspo Like a Pro: How I Use Meta’s Ad Library to Build Better Social Ads

Kelsey Ray 3/27/25 Kelsey Ray 3/27/25

The First 5 Things I Check When Taking Over a Paid Search Account

Kelsey Ray 2/11/25 Kelsey Ray 2/11/25

Certified? You bet.

Kelsey Ray 1/16/25 Kelsey Ray 1/16/25

Should You Be Bidding on Your Brand?

Bidding on your brand isn’t a one-size-fits-all strategy, but for most businesses, it’s a no-brainer. The benefits of protecting your traffic, owning the SERP, and driving conversions often outweigh the costs.

Kelsey Ray 11/4/24 Kelsey Ray 11/4/24

3 Quick Paid Social Checks to Kick Off Any Month Right

Set your paid social campaigns up for success each month with these 3 checks—frequency, CTR, and a foolproof way to manage your monthly budget.