Paid Search Campaign Management Services
Let me be a one-stop shop for all of your PPC campaign management needs. I am a seasoned pro with 10+ years of experience. While search has changed a ton in my career, I’ve gained many valuable lessons by pushing boundaries and testing industry best practices.
Managing campaigns isn’t easy, but here’s where I’d start:
Keyword Research
Laying the foundation of a great campaign starts with finding the right keywords. Identifying high-intent and cost-effective terms ensures your ads reach the right audience at the right time.
Bid Strategy Optimization
Managing your bids is key to balancing cost and results. A well-optimized strategy ensures you’re maximizing ROI while staying within budget.
Campaign Structure
A clear, organized campaign structure sets the stage for success. Grouping keywords and ads strategically leads to better performance and easier management.
Competitor Analysis
Laying the foundation of a great campaign starts with finding the right keywords. Identifying high-intent and cost-effective terms ensures your ads reach the right audience at the right time.
Search Query Report Review
Reviewing SQRs ensures your ads are appearing for the right searches. Eliminating irrelevant queries saves budget and keeps your campaign laser-focused.
Ad Copy Writing
Crafting compelling ad copy grabs attention and drives action. Great copy speaks directly to your audience’s needs and sets your campaign apart from the competition.
You don’t need to dive into the weeds of every bid adjustment or ad optimization—trust me, you’ve got better things to do.
Running a small business and/or managing a team is enough to keep anyone busy. Let me take the chaos off your plate. Need a fresh set of eyes to come in and revamp everything - I’m your gal. Need someone to just peek in and make sure things are running smoothly while recommending changes along the way - also me!
As a mom I’ve mastered the art of juggling chaos. Whether it’s a last-minute budget update or adding new keywords when search volume is lower than expected, I’ve got it covered.
You can trust that while you’re focused on your big-picture goals, I’m keeping the details locked down and delivering results.
Click the link below to read more of my blog posts around the wonderful world of paid search